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The Selfwish

133% WoW Signup Surge — The Best Performance in the 8-Week Period

Executive

Summary

The Selfwish is a golf lifestyle app helping golfers track rounds, set goals, and connect with the golfing community.

The Big Win:

Successfully optimized targeted Meta Ads campaigns and social strategies to achieve a 133% week-over-week surge in app signups, delivering 28 new users in a single week at a record-low $18 Cost Per Lead (CPL).

+133% WoW

signup surge

$18 CPL

best in 8-week period

The Problem

The Selfwish needed to grow app signups through targeted digital campaigns and build a social media presence that resonated with the golf and lifestyle community — while driving down an initially high cost per lead.

The Gap:

Their early user acquisition efforts were hindered by an unsustainably high cost per lead, as their initial ad targeting and digital presence struggled to effectively engage and convert their specific niche of lifestyle-focused golfers.

The Target:

Design a high-converting landing page, revamp their organic social media presence, and deploy highly targeted Meta Ads optimized to drastically lower acquisition costs and accelerate app signups within the active golf community.

The Solution

Landing Page Optimization:

Premier built landing pages optimized for app signup conversion — integrated with Meta Ads campaigns targeting golfer audience segments.

Social Media Management:

Premier launched and managed social media to build a community that resonated with the golf and lifestyle audience — supporting organic discovery alongside paid campaigns.

Campaign Diversification:

The key breakthrough was campaign diversification — running both Complete Profile and Engagement campaigns simultaneously, targeting a defined golfer audience segment. This drove the best performance of the entire period.

January 2026

Present

The Solution

Metric	Result	Impact
Best Week	28 Signups	+133% WoW in Apr 6-10
Best CPL	$18	-64% vs prior period
Campaign Driver	Diversification	Both campaigns firing + golfer targeting
Spend	$499	Highly efficient for 28 signups

The " Diversification " Factor

Running two campaign types simultaneously — Complete Profile and Engagement — targeting a defined golfer segment was the unlock. When both levers fire at once, the results compound. That's what drove the 133% surge.

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Client

Testimonial

What Our Clients Are Saying

"The team didn't just give us a report; they gave us a growth engine. We've seen more qualified leads in the last quarter than we did all of last year. Our digital presence finally matches the quality of the homes we build."

— Anthony,

Sales Director at Avencia Homes

Final

Takeaway

The "So What?"

The Selfwish now has a proven campaign playbook: diversified campaign types targeting a defined audience segment, supported by optimized landing pages. This is a repeatable formula for driving app signups at efficient CPL — scalable as budget grows.

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