Paid Search That Filled a New Clinic's Calendar From Day One
Executive
Summary
Aeternitas is a Charlotte-based health and wellness clinic offering personalized, integrative care designed to help patients achieve optimal wellbeing and longevity.
Immediate Patient Inquiries From Launch
New Patient Pipeline Active From Day One
As a brand-new clinic, Aeternitas needed immediate patient inquiries while their SEO campaign built organic visibility — requiring a PPC campaign that delivered results from the very first day.
Their exceptional craftsmanship and premium services weren't fully reflected online, and relying mainly on traditional word-of-mouth limited their potential to scale and attract modern, high-value project leads.
Launch a clean, trustworthy website and a unified visual identity to capture premium residential and commercial clients and drive consistent, high-ticket project inquiries.
Premier launched a targeted PPC campaign on day one — capturing high-intent searches for wellness and integrative care services in Charlotte.
Campaign targeting focused on Charlotte-area prospects actively searching for longevity, wellness, and integrative health services — the exact profile of Aeternitas' ideal patient.
The PPC campaign was structured to complement the parallel SEO effort — bridging the gap between launch and organic visibility while building long-term patient acquisition infrastructure.
December 2025
Present
| Metric | Result | Impact |
|---|---|---|
| PPC | Active at Launch | Immediate patient inquiry generation |
| Targeting | Precision | Charlotte wellness and longevity searchers |
| Patient Pipeline | Active from Day One | No gap in acquisition during SEO ramp-up |
| Engagement | Ongoing | Active since December 2025 |
SEO takes months to build. PPC fills the gap — ensuring Aeternitas had a patient pipeline from their very first day of operation, not their 6th month.
Client
Testimonial
"The team didn't just give us a report; they gave us a growth engine. We've seen more qualified leads in the last quarter than we did all of last year. Our digital presence finally matches the quality of the homes we build."
— Anthony,
Sales Director at Avencia Homes
Final
Takeaway
By launching PPC on day one alongside SEO, Aeternitas avoided the typical new clinic gap where organic visibility is nonexistent — maintaining consistent patient acquisition as the organic foundation grows.
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