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A Complete Digital Launch for Charlotte's Newest Eye Care Practice
Executive
Summary
Clear & Co is a brand-new medical eye care service in Charlotte, NC, offering modern, patient-centered optometry and eye health services.
Successfully executed a complete digital launch for the new practice, establishing a professional online presence and activating a robust multi-channel marketing strategy to drive patient bookings.
Successful
practice launch
Multi-Channel
patient acquisition
As a new practice, Clear & Co needed a complete digital launch — a professional website, social media presence, and paid and organic search campaigns — to establish itself in the Charlotte eye care market and drive patient bookings.
Being a brand-new clinic meant they had no established local visibility or digital footprint, making it incredibly difficult to stand out against entrenched competitors in the Charlotte area and secure initial patient appointments.
Design and develop a modern, user-friendly healthcare website while simultaneously deploying a targeted mix of SEO, PPC, and social media campaigns to instantly generate local awareness and streamline the patient booking process.
Premier custom-built a modern, patient-friendly website that communicated Clear & Co's commitment to personalized eye care — supporting a successful practice opening.
Social media management launched at opening to build brand awareness and community trust — playing a key role in early patient acquisition before paid search campaigns began.
SEO and PPC campaigns were added in March 2026 to accelerate patient bookings and build long-term organic visibility.
October 2025
Present
| Metric | Result | Impact |
|---|---|---|
| October 2025 | Live | Modern, patient-friendly design |
| Social Media | Active since Oct 2025 | Brand awareness and community trust |
| PPC + SEO | Launched Mar 2026 | Accelerating patient bookings |
| Engagement | Ongoing | Active multi-channel management |
Social media laid the foundation — building community trust before patients ever searched on Google. When PPC and SEO launched in March, they accelerated a brand that already had local credibility.
Client
Testimonial
"The team didn't just give us a report; they gave us a growth engine. We've seen more qualified leads in the last quarter than we did all of last year. Our digital presence finally matches the quality of the homes we build."
— Anthony,
Sales Director at Avencia Homes
Final
Takeaway
Clear & Co now has a fully integrated patient acquisition system — social for trust, SEO for authority, PPC for immediacy — building a durable pipeline that grows stronger with every passing month.
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