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Primary Spine Institute

Multi-Platform Paid Strategy for Chiropractic Patient Acquisition

Executive

Summary

Primary Spine Institute is a chiropractic practice dedicated to spinal health, pain relief, and functional wellness for patients.

The Big Win:

Successfully launched a comprehensive multi-platform paid media strategy, combining Google Ads and LinkedIn Ads to create a robust patient acquisition funnel that captures both high-intent searchers and local professionals.

Multi-Platform

patient acquisition

Google & LinkedIn

ads active

The Problem

Primary Spine Institute needed a multi-platform paid strategy to reach patients across both high-intent search (Google) and professional audiences (LinkedIn) — maximizing patient acquisition coverage.

The Gap:

Relying on a single acquisition channel left them missing out on a massive segment of the local market, specifically corporate professionals suffering from desk-related back pain who could be effectively targeted through B2B networking platforms.

The Target:

Develop and execute a dual-platform advertising strategy, utilizing Google Ads to capture immediate, high-intent pain relief searches while leveraging LinkedIn Ads to proactively target desk workers and local professionals in need of chiropractic care.

The Solution

Google Ads for Search Intent:

Premier launched Google Ads campaigns capturing patients actively searching for chiropractic and spinal health services — the highest-intent acquisition channel.

LinkedIn Ads for Professional Audiences:

LinkedIn Ads targeted professional audiences in corporate settings — reaching potential patients who may not be actively searching but are receptive to proactive healthcare messaging.

Coordinated Multi-Platform Strategy:

Both platforms were managed in coordination — ensuring consistent messaging, budget efficiency, and coverage across the full spectrum of potential patients.

March 2024

Present

The Solution

Metric	Result	Impact
Google Ads	Active	High-intent local patient acquisition
LinkedIn Ads	Active	Professional audience targeting
Multi-Platform	Coordinated	Consistent messaging across channels
Engagement	Ongoing	Active since March 2024

The " Coverage " Factor

Healthcare decisions happen in different contexts. Google captures the patient at their moment of pain. LinkedIn captures the professional who hasn't thought about their back yet. Together, they cover the full acquisition spectrum.

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Client

Testimonial

What Our Clients Are Saying

"The team didn't just give us a report; they gave us a growth engine. We've seen more qualified leads in the last quarter than we did all of last year. Our digital presence finally matches the quality of the homes we build."

— Anthony,

Sales Director at Avencia Homes

Final

Takeaway

The "So What?"

With Google Ads and LinkedIn Ads running in coordination, Primary Spine Institute has a patient acquisition funnel that reaches both reactive (pain-driven) and proactive (wellness-driven) segments — building a more resilient and complete pipeline.

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