Full Digital Transformation — From Invisible to Indispensable
Executive
Summary
Lockers Unlimited specializes in high-quality, durable, and customizable locker solutions for schools, gyms, businesses, and more. By launching a conversion-optimized website and aggressive SEO/PPC campaigns, we turned their online presence into a highly efficient lead generator.
Secured dominant organic search visibility and highly efficient ad spend, resulting in the best sustained Cost Per Lead (CPL) in the client's history.
$126
sustained CPL
56%
of keywords in Top 10
An outdated website with limited functionality, poor search visibility, and no PPC presence left Lockers Unlimited unable to capture online demand for commercial storage solutions — despite offering a strong product.
Despite having top-tier products, their invisible digital footprint and clunky interface meant they were constantly losing high-value B2B leads to more digitally active competitors.
Launch a modern, conversion-optimized website alongside aggressive SEO and targeted PPC campaigns to capture commercial demand and drive qualified sales inquiries.
A targeted SEO campaign and Google Ads campaign were launched simultaneously — with the Products campaign identified as the key conversion engine.
By removing the underperforming Installation campaign and focusing budget on Products, CPL dropped to $126 — the best sustained rate of the campaign period.
Premier delivered a modern, conversion-focused website redesign that showcased Lockers Unlimited's full product range and made it easy for commercial buyers to find and inquire.
January 2025
Present
| Metric | Result | Impact |
|---|---|---|
| Keywords in Top 10 | 56% | 25 of 45 tracked terms on page 1 |
| #1 Rankings | 2 Keywords | 'lockers unlimited', 'locker designs and installation' |
| Fastest Mover | 'used gym lockers for sale' | +12 positions (#20 → #8) in one week |
| Organic Traffic | 421 sessions/mo | February baseline |
| Best PPC CPL | $126 | Achieved Mar 23–27 — lowest sustained cost per lead |
Removing one underperforming campaign cut wasted spend and unlocked a 52% CPL reduction. Sometimes the path to growth is knowing what to stop — not just what to start.
Client
Testimonial
"The team didn't just give us a report; they gave us a growth engine. We've seen more qualified leads in the last quarter than we did all of last year. Our digital presence finally matches the quality of the homes we build."
— Anthony,
Sales Director at Avencia Homes
Final
Takeaway
Lockers Unlimited now has a dual-engine growth system — SEO building long-term organic authority while PPC captures high-intent buyers today. With Meta Ads and Shopping campaigns in planning, the growth trajectory is accelerating.
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