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FirmTech

Turning a 0.05 ROAS Into a Scalable Paid Media Engine

Executive

Summary

FirmTech is a men's health technology company in the wellness and medical device space.

The Big Win:

Successfully overhauled their paid media strategy, significantly improving ROAS from an unsustainable 0.05 baseline and transforming a failing campaign into a scalable, highly efficient growth engine.

Improved

campaign ROAS

Transformed

media efficiency

The Problem

FirmTech arrived with an unsustainable ROAS of 0.05 — high ad spend with minimal returns, poor audience targeting, and ad creatives that failed to resonate.

The Gap:

Their existing paid media setup was rapidly burning through budget without generating meaningful revenue, as the combination of misaligned targeting and ineffective messaging completely failed to connect with their ideal customers in the men's health market.

The Target:

Completely rebuild the PPC strategy by implementing precise audience targeting, developing high-converting ad creatives, and optimizing campaign structures to achieve a profitable and scalable Return on Ad Spend (ROAS).

The Solution

Tailored PPC Strategy:

Premier crafted a tailored PPC strategy addressing the root causes of poor performance — audience targeting, budget allocation, and creative strategy.

Budget Reallocation:

Budget was reallocated away from underperforming segments and toward higher-converting audiences and placements — dramatically improving conversion efficiency.

Audience Targeting Overhaul:

Improved audience targeting reduced bounce rates and increased engagement — putting ads in front of the right buyers instead of broad, unconverting audiences.

September 2024

December 2024

The Solution

Metric	Result	Impact
Audience Targeting	Overhauled	Reduced bounce rates, increased
ROAS	Significantly Improved	From an unsustainable 0.05 baseline
Budget Efficiency	Improved	Reallocation drove conversion improvement
Duration	Sep – Dec 2024	Completed engagement

The " Diagnosis " Factor

A 0.05 ROAS isn't just a bad number — it's a signal that something fundamental is wrong. Premier diagnosed the root causes — targeting, creative, allocation — and fixed them systematically rather than just increasing spend.

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Client

Testimonial

What Our Clients Are Saying

"The team didn't just give us a report; they gave us a growth engine. We've seen more qualified leads in the last quarter than we did all of last year. Our digital presence finally matches the quality of the homes we build."

— Anthony,

Sales Director at Avencia Homes

Final

Takeaway

The "So What?"

By addressing the root causes of FirmTech's underperformance — not just throwing more budget at a broken strategy — Premier transformed a money-losing campaign into a scalable paid media engine with dramatically better returns.

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