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A Complete Shopify Rebrand for a Dog-Loving Retail Brand
Executive
Summary
Claudia & Co is a dog-loving retail brand offering curated pet products through a delightful, personality-driven online store.
Successfully executed a full rebrand and launched a completely custom Shopify e-commerce store, complete with all-new product imagery and design assets that capture their playful brand personality.
Full Rebrand
custom Shopify
Complete
design assets
Claudia & Co needed a full rebrand and a completely custom Shopify e-commerce store that captured their playful brand personality — with all product imagery and design assets created from scratch.
Their previous brand identity and digital presence lacked the playful personality needed to stand out in the competitive pet retail market, making it difficult to connect with dog-loving consumers and drive online sales.
Design and develop a vibrant, user-friendly custom Shopify store, paired with a complete rebrand and original product imagery, focused on creating a delightful e-commerce experience that truly engages pet owners.
Premier handled the complete rebrand — developing a visual identity that captured Claudia & Co's playful, dog-loving personality and set the brand apart in the pet products space.
A fully customized Shopify store was built using a template as a foundation with extensive custom modifications throughout — creating a unique, brand-consistent shopping experience.
Premier handled all product imagery and design asset creation from scratch — ensuring every product listing reflected the brand's personality and drove purchase confidence.
August 2025
Present
| Metric | Result | Impact |
|---|---|---|
| Brand Identity | Complete Rebrand | Playful, pet-forward visual identity |
| Shopify Store | Custom Build | Extensive customizations, brand-consistent |
| Product Imagery | Created from scratch | All listings professionally photographed/designed |
| Engagement | Ongoing | Active since August 2025 |
Pet product buyers don't just shop — they connect with brands that share their love for their animals. Claudia & Co's rebrand and custom Shopify store make that connection instant and memorable.
Client
Testimonial
"The team didn't just give us a report; they gave us a growth engine. We've seen more qualified leads in the last quarter than we did all of last year. Our digital presence finally matches the quality of the homes we build."
— Anthony,
Sales Director at Avencia Homes
Final
Takeaway
With a distinctive rebrand, a custom Shopify store, and professionally created product assets, Claudia & Co has a complete e-commerce foundation that expresses their brand personality and drives online sales.
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