+1 (704) 368-3658

Home » Brite Nites

Brite Nites

5x ROI in a Single Holiday Season — Multi-Location PPC Done Right

Executive

Summary

Brite Nites is a multi-location business specializing in professional custom holiday lighting installation for residential and commercial properties.

The Big Win:

Successfully launched a multi-location digital strategy combining landing pages, targeted PPC, and SEO fixes, achieving a massive 5x ROI on ad spend and driving record bookings during the peak holiday season.

5x ROI

on PPC spend

Significant

booking increase

The Problem

Britenites needed to dramatically increase holiday lighting bookings across multiple locations during their peak season — requiring landing pages, PPC campaigns, and local SEO fixes all before the holiday window opened.

The Gap:

With an incredibly short and highly competitive seasonal window, their lack of localized landing pages and optimized ad campaigns meant they were losing high-intent local search traffic to competitors across their various service areas.

The Target:

Design high-converting local landing pages and aggressively deploy a multi-location PPC and local SEO strategy specifically engineered to capture peak holiday demand, maximize ad spend efficiency, and fill their installation calendar.

The Solution

Location-Targeted Landing Pages:

Premier built targeted landing pages for holiday lighting bookings with location-specific targeting — optimized for conversion to drive booking completions.

PPC Campaigns Across Locations:

PPC campaigns were launched across all Britenites service locations within the critical September–December holiday window.

Multi-Location SEO Fixes:

Multiple local SEO issues affecting Britenites' multi-location presence were identified and resolved — improving local search visibility across all markets.

September 2024

December 2024

The Solution

Metric	Result	Impact
ROI	5x	On PPC spend within the holiday campaign period
Bookings	Significantly Increased	Across all service locations
Local SEO	Fixed	Multi-location issues resolved
Campaign Window	Sep – Dec 2025	Full holiday season covered

The " Timing " Factor

Holiday lighting has a narrow window. Every week of the season matters. Premier launched the full campaign infrastructure from zero — landing pages, PPC, and SEO fixes — in time to capture the entire holiday booking season.

Get a Free Strategy Call

Client

Testimonial

What Our Clients Are Saying

"The team didn't just give us a report; they gave us a growth engine. We've seen more qualified leads in the last quarter than we did all of last year. Our digital presence finally matches the quality of the homes we build."

— Anthony,

Sales Director at Avencia Homes

Final

Takeaway

The "So What?"

A 5x ROI in a single seasonal campaign demonstrates what precision PPC and conversion-optimized landing pages can deliver when every element is aligned. Britenites now has the playbook to repeat and scale this performance next holiday season.

Get a Free Strategy Call

Featured

Project