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Case Study

Slam Dunk Attorney

  • Branding, PPC, Website Design, Website Development
Our Mission and Services

About Slam Dunk Attorney

Slam Dunk Attorney is a personal injury law firm dedicated to helping clients who have been injured due to the negligence of others. Their mission is to build a “slam dunk case” for every client, ensuring they receive the medical attention and compensation they deserve without having to pay any fees upfront.

Project Overview

The Challenge

In the highly competitive legal market, Slam Dunk Attorney needed a scalable and effective way to reach potential clients at the exact moment they need legal help. The challenge was to:
  • Generate a consistent flow of high-quality leads in a competitive geographic market.
  • Increase visibility for specific legal services, such as personal injury, car accidents, and wrongful death claims.
  • Maximize the return on investment (ROI) for their advertising budget.
  • Position the firm as a trusted, client-first legal team that is ready to fight for their clients.

Project Scope

We partnered with Slam Dunk Attorney to develop and execute a highly targeted Google Ads (PPC) campaign. Our work included:
  • Strategic Keyword Research: We identified high-intent keywords to capture users actively searching for personal injury attorneys, focusing on terms that indicated an immediate need for legal counsel.
  • Targeted Ad Copy: We created compelling ad copy that spoke directly to the user’s pain points and highlighted the firm’s unique value proposition, such as their no-upfront-fee model and client-first approach.
  • Geographic & Demographic Targeting: We implemented precise targeting to focus on specific service areas and demographics, ensuring the ads were shown to the most relevant potential clients.
  • Conversion-Focused Landing Pages: We designed and optimized landing pages that were fast-loading and easy to use, with clear calls-to-action to encourage free consultations and case evaluations.

Services Provided

Core Services

Timeframe

March 2022 -
November 2024

Service

Website Design & Development

The Website Design service involved creating an attractive and functional website for Slam Dunk Attorney’s law firm. The goal was to make the website user-friendly, visually appealing, and optimized for both desktop and mobile devices. A well-designed website can help improve user engagement and encourage potential clients to explore the services offered by the law firm.
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Service

SEO (Search engine optimization)

The SEO service aimed to increase the online visibility of Slam Dunk Attorney’s website on search engines like Google, Bing, and Yahoo. By employing various SEO techniques such as keyword optimization, link building, and content creation, Premier Marketing sought to improve the website’s ranking in search engine results. A higher ranking can lead to more organic traffic and potential clients finding the law firm’s services when searching for relevant legal assistance.
Screenshot at  AM

Digital Marketing Results

By combining these services, Premier Marketing aimed to generate leads and increase the client base for Slam Dunk Attorney’s personal injury law firm, ultimately helping them grow their business and succeed in their field.
Warm Leads a Month
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Contacts A Month
0 +
SEO Keywords a Month
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New High DA Backlinks
0 +

Service

PPC

The PPC campaign successfully transformed Slam Dunk Attorney’s lead generation, driving a significant increase in qualified inquiries. The targeted strategy resulted in a measurable boost in conversion rates and a strong ROI, allowing the firm to efficiently scale its operations and help more clients. The campaign successfully positioned Slam Dunk Attorney at the forefront of search results, ensuring they were the first choice for individuals in need of a legal champion.
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Improvements
0
Clicks and engagements
0
Avg. cost
$ 0
Optimization score
0 %

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