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Case Study

Pretty Bomb Coffee

  • Branding, SEO, Social Media, Website Design, Website Development
Our Mission and Services

About Pretty Bomb Coffee

Pretty Bomb Coffee is fun, bold, and made to keep you going. They’re a women-owned coffee brand that believes great coffee should taste amazing and make you feel confident. Pretty Bomb Coffee’s fresh, handcrafted blends are perfect for busy mornings, chill afternoons, or anytime you need a boost. With bright colors, strong flavors, and a lot of personality, Pretty Bomb Coffee stands out from the rest. They’re here to help you feel strong, stylish, and ready for anything. If you love coffee with attitude, you’re going to love Pretty Bomb Coffee.

Project Overview

The Challenge

Pretty Bomb Coffee needed to translate its unique, “extraordinary experience” brand into a cohesive digital presence. The goals were to:
  • Establish a strong brand identity that stands out in a crowded market.
  • Create a compelling online platform to showcase their premium coffee blends and products.
  • Expand their customer base beyond local markets to a nationwide audience.
  • Leverage social media to build a community and share their story.

Project Scope

We partnered with Pretty Bomb Coffee to elevate their brand and create a digital foundation for their growth. Our work included:
  • Branding & Logo Design: We developed a playful yet sophisticated brand identity that captures the “extraordinary” spirit of their mission.
  • Website Design & Development: We created a modern, e-commerce-ready website that makes it easy for customers to browse their coffee blends and make a purchase, all while reflecting the brand’s unique personality.
  • Social Media Marketing: We launched a targeted social media strategy to highlight their premium products, share their inspiring story, and engage with their growing community.
  • Content Strategy: We developed a content plan that showcases their premium coffee blends, their hand-crafted drinks, and their journey from a pop-up tent to a thriving business.

Services Provided

Core Services

Timeframe

June 2024 - Present

Service

Branding and Logo Design

Through creative sessions and bold visual exploration, the team captured Pretty Bomb Coffee’s core values: empowerment, boldness, community, and exceptional flavor. They chose an electric color palette featuring hot pink, neon green, and rich espresso tones, paired with punchy, modern type to reflect a fun, confident, and energetic vibe.
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Service

Website Design & Development

We built a responsive, Shopify-powered website optimized for conversions and user experience. The site includes:
  • A clean, modern homepage featuring the brand story and signature blends
  • Smooth e-commerce functionality with quick shop and event booking options
  • Mobile-first design for users on the go
  • SEO optimization to support organic growth
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Service

Social Media Marketing

By building a powerful digital presence, Pretty Bomb Coffee successfully transformed their brand, expanded their reach, and created a loyal following. The new website and social media strategy helped them grow from a local pop-up into a beloved online coffee shop, ensuring their extraordinary mission is shared with coffee lovers everywhere.

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