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Case Study

Anatolia Cafe

  • Social Media
Our Mission and Services

About Anatolia Cafe

Anatolia Cafe is a brand-new Mediterranean and Turkish restaurant located in the heart of Charlotte, North Carolina. Known for its authentic cuisine, inviting atmosphere, and dedication to quality, Anatolia Cafe offers a rich cultural dining experience that blends tradition with modern hospitality. As a new business, the cafe was focused on building local awareness, attracting first-time visitors, and establishing a strong presence both online and in the community.

Project Overview

The Challenge

Launching a new restaurant in a competitive market came with several challenges:
  • Limited Awareness: As a newly opened cafe, Anatolia needed to introduce itself to local audiences and build brand recognition from the ground up.
  • Minimal Online Presence: With no established digital footprint, potential customers had difficulty finding information about the restaurant online.
  • Lack of Consistent Branding: Without a unified visual identity and messaging strategy, Anatolia struggled to communicate its unique value across channels.
  • Need for Community Engagement: Building trust and interest among locals was essential to generating foot traffic and repeat business in the early stages.

Project Scope

To tackle these challenges, Anatolia Cafe partnered with a digital marketing team to develop a strong foundation for its online and offline presence. The strategy focused on:
  • Establishing cohesive brand visuals and messaging
  • Launching and managing social media profiles
  • Creating engaging, high-quality content (photos, videos, promotions)
  • Building engagement and reviews

Services Provided

Core Services

Timeframe

April 2025 - Present

Social Media Marketing img

Service

Social Media Marketing

Development of a content calendar, professional content and and engagement strategy, and regular posting to build engagement and grow followers.

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