Ultimate Guide to Google Ads 2022

In this era, getting things done has become much more manageable. With the help of technology, the Internet, and social media,  Entrepreneurs, business owners, marketers, and those who want to have their brands before a wider audience can leverage the opportunity technology has brought. A sure way of doing this is by running targeted ads to the audience interested in your products, services, or brands. 

Google Ads Statistics

Google ads are highly effective in running targeted ads. The reason for its effectiveness in marketing is the number of users that visit or use Google daily. 

About 3.5 billion searches are being made through Google, and taking advantage of this number, you have a high edge of appearing before numerous users daily. It will, in turn, gives you good conversions, leads, and sales. In this ultimate Google ads guide, you will be taken through everything you need to know to start running your ads on Google.

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Overview of Google Ads

Google AdWords (ads) is a service from the search engine Google. It is an online pay-per-click advertising platform to help business owners or brands to make their products or services known to a large audience. Under Google ads, your advertisement will run on different types of Google networks, depending on your choice. With Google ads, you will drive enough traffic to your business or brands as Google will make you visible to those interested in your offers.

Google ads are so flexible that its suitable for all types of businesses (large, medium, or small scale) and budgets. You don’t have to borrow to run ads. You can stay within your monthly limits with google ads. You can pause or stop your online advertisement with the google ads editor if you want to analyze your campaign. 

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How ads work on Google: Google ads tips

1. Set a clear objective.
2. Build a great structure.
3. Rack up a high-quality score.
4. Target long-tail keywords.
5. Make sure your landing page is optimized. 
6. Don't spread yourself too thin.
7. Let automation work for you.
8. Embrace extensions.

Before you start advertising using Google, there are some Google ads tips that you should know to help you make the right choice. Google ads are divided into two main categories;  the search network and the display network. Each ad network fits the needs of every online advertisement you may want to run on Google.

The search network ads allow advertising using targeted keywords through text. Words and phrases with high search volumes should feature in your text advertisement so that when people type the keywords, your business will appear in google search results. Under the search network are Google maps for google local service ads, partner sites on google, and google shopping ads where you link a detailed product feed to your account. The product will be displayed to audiences with searches related to your product.

Google display network ads are for placing visual banner ads on different websites that are part of Google Display Networks. This ad type has about 90% reach compared to search network ads. These ads are found on Gmail, partner sites, and video display ads on YouTube.

1.Set a Clear Objective

Before you can get specific with your conversion goals, you’ve gotta think big picture. What are your overall business goals? What are your advertising goals? Once you’ve got clarity on those things, you can narrow in on what your actual tactical action plan is.

2. Build a great structure

Set things up thoroughly from the beginning, and you’ll be in way better shape to succeed. That means taking the time to curate everything from campaigns to keywords to ad groups to targeted location. Your gnome fan site is going to get a lot more traction if it’s showing up for searchers who live in gnome-positive cities

3. Rack up a high quality score

It might sound obvious, but the best way to make sure your small budget is going far is to make sure your ads are top-notch.

Quality is the key here. Literally: Google assesses every ad’s bid amount, keywords and landing pages, and gives a Quality Score from one to 10. The higher the score, the better your rank, and the better the chances of conversion.

4. Target long tail keywords

Long tail keywords are super specific and targeted to one business. A generic keyword like “brewery” won’t target people in your neighbourhood who are actually looking for a place to “slurp some brewskis,” as they say.

Instead, try something with your city and neighbourhood, or even your zip or postal code. Specific products and services are great here too. “Brewery IPAs Vancouver Commercial Drive” will be more likely to capture the attention of someone interested in just that.

5. Make sure your landing page is optimized

Long tail keywords are super specific and targeted to one business. A generic keyword like “brewery” won’t target people in your neighbourhood who are actually looking for a place to “slurp some brewskis,” as they say.

Instead, try something with your city and neighbourhood, or even your zip or postal code. Specific products and services are great here too. “Brewery IPAs Vancouver Commercial Drive” will be more likely to capture the attention of someone interested in just that.

6. Don’t spread yourself too thin

If you’ve only got a few bucks to spare, spending them on 40 keywords isn’t likely to go very far. Focus on your priorities: the most profitable demographic, market area or product, and go all-in on just a specific keyword.

In other words: you want a SKAG.

7. Let automation work for you

If you’ve only got a few bucks to spare, spending them on 40 keywords isn’t likely to go very far. Focus on your priorities: the most profitable demographic, market area or product, and go all-in on just a specific keyword.

In other words: you want a SKAG.

8. Embrace extensions

From your extensions tab in your Google Ads dashboard, you can add extensions directly to your ad to specify your location, products, features or sales promotions.

And. You. Should.

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How to advertise on Google

Advertising on Google is easy-peasy for those who have acquired the Google ads certification study guide. If you are new to this, you will get a walkover guide to set up your ads. The first and essential thing to get started is having a google account if you haven’t created one.

Once your account is created, go to the Google ads homepage and click on the “start now” option. If you are taken to the dashboard, click “+ New campaign.” Choose your campaign goal to know the audience that will be targeted.

The following procedure is to choose your business name and add keywords that will match your ads to the searches on google. Once you are done with this, set your target audience where you want your ads to focus. You will move on to crafting your ads, such as the headline, description, etc. To make it easier, there is the Google ads tip to guide you on creating your ad.

Once your ad is perfectly created, you click “Next” to set up the billing method. All the required billing information should be entered here, and click submit. If you have any difficulties and run into problems in any part of the ad creation, you can contact Google ads support for assistance.

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Conclusion

You should start using google ads today as part of your paid strategy for more conversion. This is because of its reach and authority. A campaign well set works effectively for promotions. However, you don’t have to wait before you acquire all the knowledge you need about google ads before you start using this platform. You can partner with a google ads agency to run your business ads.