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Case Study

Lawn and Leaf Solutions

  • SEO, Website Design, Website Development
Our Mission and Services

About Lawn and Leaf Solutions

Lawn and Leaf Solutions is a trusted provider of lawn maintenance, drainage installation, and landscaping services in Jackson, TN. They specialize in creating and maintaining beautiful, functional outdoor spaces for homeowners and businesses.

Known for their high-quality service and expertise, they offer customized lawn care plans, professional drainage solutions, and comprehensive landscaping to enhance curb appeal and property value.

Despite their strong reputation, Lawn and Leaf Solutions faced challenges in reaching new customers and generating leads online. To improve visibility and attract more local clients, they partnered with Premier Marketing for a strategic digital overhaul focusing on website design and local SEO.

Project Overview

The Challenge

Before working with Premier Marketing, Lawn and Leaf Solutions struggled with:
  • Limited Online Visibility: The existing website lacked SEO optimization, making it difficult for potential clients to find them in local search results.
  • Low Engagement & Conversions: The outdated website design failed to highlight their expertise, leading to high bounce rates and few inquiries.
  • Competitive Local Market: Competing against well-established landscaping and lawn care businesses required a stronger digital presence and a refined marketing strategy.
  • Lack of Local SEO Optimization: Their Google My Business profile and local search rankings were not fully optimized, limiting their reach to nearby homeowners actively searching for services.

Project Scope

At Premier Marketing, we focus on crafting tailored digital strategies to enhance brand visibility and lead generation. Lawn and Leaf Solutions needed a stronger online presence to connect with homeowners and businesses looking for expert lawn care and landscaping services. We developed a comprehensive digital marketing approach that improved their search rankings, website performance, and overall engagement.

Services Provided

Core Services

Timeframe

September 2024 - Ongoing

Service

SEO (Search engine optimization)

To increase visibility and attract more local leads, we implemented a data-driven SEO strategy that positioned Lawn and Leaf Solutions as a top choice in their market.
  • Targeted Keyword Strategy: Implemented a keyword-focused content strategy, optimizing for search terms like “lawn maintenance Jackson TN” and “landscaping services near me.”
  • Google My Business (GMB) Enhancement: Updated and optimized their GMB profile to improve local search visibility and increase inbound leads.
  • Content Marketing & Blog Strategy: Created informative blog posts answering common customer questions, positioning Lawn and Leaf Solutions as an authority in their field.
  • Technical SEO Improvements: Enhanced site speed, improved internal linking, and optimized meta descriptions to increase search rankings.
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Digital Marketing Results

With Premier Marketing’s expert strategy, Lawn and Leaf Solutions saw substantial growth in just three months:
Warm Leads a Month
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Contacts A Month
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SEO Keywords a Month
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New High DA Backlinks
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Results

With Premier Marketing’s expert strategy, Lawn and Leaf Solutions saw substantial growth in just three months:
  • 65% Increase in Organic Traffic: More potential customers found the website through search engines.
  • Higher Search Rankings: Achieved top rankings for key local search terms, driving increased website visits from high-intent users.
  • Boost in Online Inquiries: The improved site design and optimized content led to a significant rise in customer inquiries and service bookings.
  • Enhanced Brand Recognition: Increased visibility and credibility within the local market, positioning Lawn and Leaf Solutions as a top choice for lawn and landscaping services in Jackson, TN.

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