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  • Home
  • About Us

      Welcome to Premier Marketing

      We are a team of creative thinkers and marketing strategists, dedicated to bringing your vision to life. Through our partnerships, we can achieve remarkable results together. Our custom solutions are tailored to meet your unique needs.
  • Services
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Case Study

FirmTech

Our Mission and Services

About FirmTech

FirmTech is a pioneering company at the intersection of sexual health and technology. Their flagship product, the TechRing, uses advanced sensor technology to monitor erectile fitness, providing actionable insights into men’s vascular and sexual health.

By leveraging real-time data and app integration, FirmTech empowers users and healthcare providers to detect early warning signs of cardiovascular disease and erectile dysfunction (ED), ultimately improving both health and pleasure.

FirmTech partnered with us to enhance their PPC strategy, boosting engagement, conversions, and ROAS through targeted optimizations and data-driven adjustments.

Project Overview

The Challenge

Before our engagement, FirmTech faced significant challenges with their PPC campaigns. Their initial ROAS was an unsustainable 0.05, indicating a high ad spend with minimal returns. Key issues included:
  • Poor audience targeting, leading to low engagement and high bounce rates.
  • Inefficient budget allocation across campaigns.
  • Ad creatives that failed to convert visitors into customers.
  • Lack of data-driven optimizations to refine strategy.
In this case study, we show how our strategic approach transformed FirmTech’s PPC performance, significantly increasing ROAS and driving measurable growth.

Project Scope

At Premier Marketing, our mission is to foster meaningful connections between brands and their audience. For FirmTech, this meant crafting a tailored PPC strategy that not only improved visibility but also built trust with their target market. We believe in the power of clear branding, intuitive digital experiences, and strategic advertising to drive measurable growth.

By applying these principles to FirmTech’s campaigns, we were able to elevate their online presence and generate sustainable results that supported their long-term goals.

Services Provided

Core Services

Timeframe

September 2024 - December 2024

Service

PPC

Our expert PPC campaign management focused on creating a customized strategy to address FirmTech’s challenges and goals, with the aim of maximizing performance and ROI.
  • Audience Segmentation & Targeting: We refined targeting parameters through geofencing and localization, ensuring ads reached high-intent users increasing the likelihood of conversion.
  • Keyword & Bid Optimization: We conducted extensive keyword research, identifying high-performing terms and adjusting bids to maximize cost efficiency.
  • Creative Overhaul: We revamped ad creatives and copy to resonate with the audience, improving click-through rates and engagement.
  • Data-Driven Adjustments: Continuous monitoring and A/B testing allowed us to optimize ads in real time, improving performance over time.
Premier Marketing Case Study: FirmTech
Improvements
0
Clicks and engagements
0
Avg. cost
$ 0
Optimization score
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