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Case Study

Avencia Homes

  • Branding, Logo Design, PPC, Website Design, Website Development
Our Mission and Services

About Avencia Homes

Avencia Homes is a distinguished home builder based in Rock Hill, South Carolina. Known for crafting homes with distinctive architecture and upgraded features, they prioritize quality over quantity. With 350–400 homes remaining in Riverwalk, Avencia delivers a personalized, white-glove experience for every buyer, from first website visit to final walk-through.

Project Overview

The Challenge

Avencia Homes sought to enhance its online presence to better showcase its unique home designs and connect with prospective buyers. The goals were to:
  • Develop a visually appealing website that reflects the brand’s commitment to quality and design.
  • Improve search engine visibility to attract more traffic.
  • Establish a cohesive brand identity that resonates with the target audience.
  • Leverage social media platforms to engage with the community and potential clients.

Project Scope

Avencia Homes elevated their digital presence through a modern website redesign, strategic SEO, a cohesive brand refresh, and targeted social media marketing. These efforts boosted their visibility, increased engagement, and showcased their luxury homes, ensuring a seamless and memorable experience for buyers from the first click to final walk-through.

Services Provided

Core Services

Timeframe

February 2025 - April 2025

Service

Website Design & Development

We completely redesigned the website to better reflect their brand and showcase their beautiful, high-quality homes. The new site features a clean, modern design with intuitive navigation, large visuals, and informative content that highlights the unique details of each home. We made sure it was mobile-friendly, fast-loading, and easy for users to explore available floor plans and learn more about the Riverwalk community. The updated design also provides a seamless experience from initial interest to home purchase, helping Avencia deliver the white-glove service they promise from first click to closing day.
Website Design & Development

Service

SEO (Search engine optimization)

Robust Local SEO Strategy:​
  • Google Business Profile Optimization: Fully optimized Avencia Homes’ Google Business Profile (formerly Google My Business) with accurate information, high-quality photos, service areas, and encouraging customer reviews.​
  • Citation Building & Management: Ensured consistent NAP (Name, Address, Phone Number) information across relevant online directories and industry-specific platforms.​
  • Geotargeted Content: Created landing pages and blog content specifically targeting different neighborhoods or regions where Avencia builds, using localized keywords.
Technical SEO Implementation:​
  • Site Speed Optimization
  • Schema Markup
  • XML Sitemaps & Robots.txt
  • On-Page SEO for Local & Niche Keywords
  • Targeted Keyword Research
  • Content Optimization
  • Compelling Meta Descriptions & Title Tags
  • High-Quality Blog Content
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Digital Marketing Results

By combining these services, Premier Marketing aimed to generate leads and increase the client base, ultimately helping Avencia Homes grow their business and succeed in their field.
Warm Leads a Month
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Contacts A Month
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SEO Keywords a Month
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New High DA Backlinks
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Service

Social Media Marketing

To grow ’ online presence and connect with potential buyers, we developed a focused social media strategy. We created engaging content that showcased home features, construction progress, design inspiration, and updates from the Riverwalk community. Regular posts on platforms like Instagram and Facebook helped build brand awareness, drive traffic to the website, and foster stronger relationships with current and future homeowners. By using targeted hashtags and local engagement, we made sure stayed top of mind for those looking to buy a new home in Rock Hill, SC.

Significant Growth in Social Media Engagement: Over 500% increase in Instagram followers and consistent high engagement rates on posts, indicating a strong connection with their target audience.

Enhanced Brand Perception: Surveys and direct client feedback indicated a stronger perception of Avencia Homes as a modern, design-forward, and trustworthy builder.

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