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Case Study

FM Enterprises

  • Branding, Website Design, Website Development
Our Mission and Services

About FM Enterprises

FM Enterprise is a trusted name in the business development industry, specializing in high-level consulting, fractional C-suite advisory, and mastermind services tailored for entrepreneurs and small to mid-sized companies.

Driven by innovation, integrity, and excellence, they deliver personalized, strategic solutions that empower businesses to grow with confidence. Their signature Triple-E Consulting Process—Evaluation, Established Strategy, and Execution—is designed to tackle one of the biggest challenges startups face: reaching their first $5 million in revenue within five years.

Project Overview

The Challenge

FM Enterprises aimed to strengthen its digital presence and better communicate its services to potential clients. The main challenges included:
  • Design a modern, conversion-focused homepage and inner pages that clearly communicate the company’s services and values.
  • Create a user-friendly website structure that improves navigation and supports future content growth.
  • Develop a detailed brand guide covering typography, color palette, iconography, and photography to ensure consistency across all touchpoints.
  • Align the visual language of the website and brand guide to present FM Enterprises as a professional and trustworthy partner.

Project Scope

For FM Enterprises, we led a full-scale digital transformation by designing a multi-page, strategically structured website and developing a comprehensive brand guide. The website was crafted to meet both immediate business goals and future scalability, with a custom homepage and well-organized inner pages that clearly communicate FM’s services, values, and expertise..

Alongside the website, we created an in-depth brand guide to ensure consistency across all visual and verbal communication. While the existing logo was retained, we defined key elements such as typography, color palette, iconography, and photography style—laying the foundation for a strong, unified brand presence across all platforms.

Services Provided

Core Services

Timeframe

December 2024 - February 2024

Service

Branding and Logo Design

We created a comprehensive Brand Guide for FM Enterprises to establish a cohesive and professional identity across all touchpoints. The guide captures the essence of the brand—its values, voice, and personality—while offering clear, practical direction for both visual and verbal communication. From audience positioning and tone to elements like color, typography, and photography, every detail was crafted to reflect FM Enterprises’ commitment to innovation, excellence, and reliability.

The brand identity is modern and sophisticated, designed to align with their forward-thinking vision. While the logo remained unchanged, we introduced a bold visual system with a confident color palette and clean, sleek typography.

The chosen colors—black, white, and gold—symbolize strength, clarity, and success. Typography features Gabarito and Inter, two readable sans-serif fonts that enhance brand consistency across both digital and print platforms.
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Service

Website Design & Development

We designed a modern, user-friendly website for FM Enterprises that effectively communicates their services and builds trust with potential clients. The homepage and selected inner pages were strategically structured to guide users through the content, highlight the company’s strengths, and support future scalability.

Key Highlights:
  • Clean, professional homepage that reflects the brand’s values and expertise
  • Well-structured inner pages focused on clarity and ease of navigation
  • Responsive design optimized for both desktop and mobile devices
  • Visual consistency aligned with the new brand guide
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