We initially calculated their target CPL to be about $400. During the first month alone, we were able to generate 26 leads with a $47.94 CPL! The client was ecstatic and asked us to help them explore other ad publishers to increase their reach. Our team met with them quickly and developed an SMM (social media marketing) strategy to complement the work we were already doing on SEM (search engine marketing). They started Facebook Ads the next month and netted some killer results on that ad publisher as well.

We’ve often found that clients who succeed on one ad publisher often want to explore additional publishers under our management. It’s a great progression from good to great in PPC, and we’re always thrilled about those opportunities.

Even 6 months later, we were still producing consistent results for this client. Notice that even though their results improved significantly by the end of the second month, it was not until the third month that things really began to take off for them. When that happened, the results far surpassed the original gains. While it might seem like an improvement is enough and that it is not worth paying for ad management if results plateau, it is important to remember that a significant part of optimization is collecting enough data to make data-driven optimizations. We love doing that, and it is the key to consistent gains over the long term.