PREMIER MARKETING PROJECTS
Wall Street Professionals
project overview
Overview.
Wall Street Professionals is an Education Technology Enterprise specifically aimed at Investment Professionals. Its mission is to raise awareness about the CFA Program, explore alternative and cost-effective education without sacrificing academic excellence, and coach students to prepare and pass their CFA exams.
We helped them achieve new heights by producing valuable content to reach a new audience in two vertical formats: creating content on social media to bring awareness to students who take the CFA exam. And two, the universities, professors, and other organizations interested in collaborating/ partnering with WSP to fuel a shared success for their students.
1. Landing Page
Fully custom landing page built out as WSP only needed something for the website’s front-end to attract visitors. They already had built out the back-end once students, professors, and universities/ organizations sign in to enter the portal/ dashboard. The research was needed to look at other educational programs and what they highlight to attract their specific type of students to do the same for WSP.
2. Content Creation:
Content curated on all social media channels is necessary to attract the students and educate them about the program. With such a low passing percentage for the exam, we had to convey that this program was highly beneficial and increased passing chances significantly!
3. Premier Connect:
With our LinkedIn lead generation software, we could target specific audiences such as professors, university heads, and organization presidents to get in contact to see if partnering/ collaboration was a good fit for the program and the students.
Project Details
About Project
Services Provided
TIMEFRAME:
December 2021 - March 2022
- Landing Page Design
- Landing Page Development
- Custom Content w/ Relevant Hashtags
- Market Analysis
- Audience Targeting
- Branding Guidelines
- Branding Strategy
- LinkedIn Lead Generation
