1. Early Optimizations

Because this client had so much data, we wanted to ensure a smooth transition for them as we reorganized their digital advertising strategy and implementation. Therefore, we opted to optimize their existing campaigns while gradually enabling each of our newly built campaigns during the first month. This worked well for them, and we decreased the average CPL by 41% during the first 30 days while also increasing the number of leads by 43%. Once we had transitioned to the new campaigns exclusively, we saw even more improvement in the account. After managing it for just three months, we reduced the CPL to just $28 and were able to generate 56 leads during the third month. That was a 71% decrease in CPL and a 44% increase in lead volume compared to the month before we assumed responsibility for their ad account.

2. Adding More Services

In addition to the significant increase in lead volume, we also maintained a relatively high standard of lead quality for this client. This meant they were receiving excellent results from our efforts on Google Ads, and over the course of nearly three years, we’ve managed over $100K in ad spend for them (2,300+ leads at $44 CPL). 

We prioritize understanding the nuances of our clients’ companies because it is integral to effective marketing strategies. In this case, our attention to the client’s array of print services helped us lay the foundation for an effective targeting strategy (even adding Facebook Ads for a year and a half as a supplemental PPC service). In addition, their increased revenue further expanded their print production services with peace of mind.