We knew that we needed to revamp its Facebook ad strategy and improve the paid traffic on the business’s website. We convinced them to add their phone number to the header of their landing page and create an eye-catching button with a “click-to-call” hyperlink. We persuaded them of the need to set up call tracking and to record to allow for automatic synchronization of their conversion data with their Facebook campaigns. We also changed their ad creatives. They had used a short video of model cars crashing into each other, but we swapped those out in favor of bold image ads with two colors and a text overlay. It was an unconventional approach, but we immediately achieved better results using single images. We continued to test some variations of those ads on different audiences to improve their social proof.