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Steps to Becoming a Google Guaranteed Business


In this article, we'll delve deeper into what it means to be a Google guaranteed business, why it's a significant accreditation to acquire, and provide you with a step-by-step guide on how you can earn this esteemed certification for your own business.

What is a Google Guaranteed Business?

Google guaranteed is a certification program that aims to verify the legitimacy and trustworthiness of businesses. It is specifically designed for businesses that provide services, such as plumbers, electricians, and locksmiths. When a business is Google verified, it signifies that Google has not only verified their business information and background but also supports the services offered with a satisfaction guarantee. This program is part of Google's Local Services Ads, and it provides a green check mark next to your business name, indicating to customers that you've passed Google's screening and qualification process.

Why is it Important to Become a Google Guaranteed Business
Why is it Important to Become a Google Guaranteed Business

Why is it Important to Become a Google Guaranteed Business?

In today's digital world, consumers rely heavily on online reviews and ratings when making purchasing decisions. When searching for a service provider, customers often turn to Google for recommendations. With the Google guaranteed badge, your business will stand out among competitors and attract potential customers who are looking for a trustworthy and reliable business. This can be especially crucial in industries where trust and credibility are paramount, such as home services and repair.

Additionally, being Google guaranteed also means that your business will appear at the top of search results, making it more visible and increasing the chances of getting hired by potential customers. This top-tier placement is a significant advantage, as it bypasses traditional SEO efforts and puts your business directly in front of those who are actively seeking the services you offer.

How To Become a Google Guaranteed Business?

To become a Google guaranteed business, there are a few steps you need to follow:

1. Meet the Eligibility Requirements

To be eligible for the Google guaranteed badge, your business must meet the following criteria:

  • Operate in a supported service area
  • Have a Google My Business profile
  • Have a minimum rating of 3 stars or higher
  • Pass a background check

If your business meets these requirements, you can proceed to the next step. It's important to note that the program is not available in all areas or for all service categories, so be sure to verify that your type of business is eligible for the program.

2. Sign Up for Local Services Ads

To apply for the Google guaranteed badge, you'll need to sign up for Local Services Ads. These ads are specifically designed for service providers and appear at the top of search results, making it easier for potential customers to find and contact your business.

To sign up, follow these steps:

  • Go to the Local Services Ads website and click on "Sign Up".
  • Select your business category and add your business information.
  • Choose the geographic areas you want to target.
  • Complete your business profile and add your services.
  • Schedule your background check.

Once you've completed these steps, your business will be reviewed by Google to determine if you are eligible for the Google guaranteed badge. Remember, the information you provide should be comprehensive and accurately reflect the services you offer to ensure a successful application process.

Pass the Background Check
Pass the Background Check

3. Pass the Background Check

As part of the Google guaranteed program, all businesses are required to pass a background check. This check includes a review of your business license, insurance, and any relevant certifications. Google will also conduct a criminal background check for all business owners and employees who will be providing services to customers.

To ensure a smooth and quick approval process, make sure all your business information is accurate and up-to-date. Providing clear and detailed information about your qualifications and business practices will expedite the verification process and increase your chances of being approved.

4. Receive Your Google Guaranteed Badge

Once your business has passed the background check, you will receive an email from Google with your Google guaranteed badge. This badge can be added to your website and marketing materials to show potential customers that your business is verified and trustworthy. Displaying the badge prominently can lead to increased consumer confidence and, potentially, a higher conversion rate.

Tips for Becoming a Google Guaranteed Business

To increase your chances of becoming a Google guaranteed business, here are some tips to keep in mind:

Maintain a Good Online Reputation

As mentioned earlier, one of the requirements for the Google guaranteed badge is to have a minimum rating of 3 stars or higher. To achieve this, make sure to consistently provide high-quality services and ask satisfied customers to leave a review on your Google My Business profile. Actively managing your online reputation by responding to both positive and negative reviews in a professional manner can also play a crucial role in maintaining a high rating.

Keep Your Business Information Up to Date
Keep Your Business Information Up to Date

Keep Your Business Information Up-to-Date

Having accurate and up-to-date business information is crucial for your business to be approved for the Google guaranteed badge. Make sure to regularly check and update your business information on your Google My Business profile. This includes your business hours, contact information, service offerings, and any changes in your staff or operational policies.

Respond to Customer Inquiries Quickly

When customers reach out to you through Local Services Ads, make sure to respond promptly. This shows potential customers that you are a reliable and responsive business. Fast response times can enhance your reputation and may lead to more positive reviews, further bolstering your online presence.

Highlight Your Certifications and Accreditations

Having relevant certifications and accreditations can help you stand out and increase your credibility as a business. Make sure to include them in your business profile and highlight them to potential customers. Displaying these qualifications can give customers added confidence in your expertise and professionalism.


Google's "Made by Google" event is set for August 13, where it will unveil the Pixel 9 series smartphones with next-gen AI features. The event, which will be live-streamed globally, will also introduce the Pixel Watch 3, Pixel Buds Pro 2, and potentially a new foldable device. Additionally, Google will provide updates on the Android 15 operating system, which is expected to debut with the Pixel 9 series. This new OS will include enhanced user interface features, satellite messaging, improved NFC for contactless payments, and exclusive AI capabilities.



Becoming a Google guaranteed business can help your business gain the trust of potential customers and stand out among competitors. By following the steps outlined in this article and implementing the tips provided, you can increase your chances of becoming a Google guaranteed business and reap the benefits that come with it. So what are you waiting for? Sign up for Local Services Ads and start your journey towards becoming a Google guaranteed business today. With the right approach and commitment to quality service, the Google guaranteed badge can be a powerful tool in your business's growth and success.

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