Brand Strategy Questionnaire

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Welcome!

Let's start designing your new brand.

First Name

Your Last Name

Your Email

What’s the name of your company?

What market is your company in?

How many employees do you currently have?

Do you have a logo? If so please attach to this questionnaire.

Do you have a slogan? If so please put it here.

What products / services do you offer?

WHY do you offer these products?

How many years has your business existed?

Does your company have any sort of brand currently? If so please attach any materials (Logo, Business Cards, Guidelines, etc.)

What colors do you associate with your current brand?

What do you like about your current brand identity?

What do you NOT like about your current brand identity?

Who is your ideal client / customer?

What is the age of your ideal client / customer?

What is the gender of your ideal client / customer?

What does your ideal client / customer do for fun? (hobbies, weekend activities)

Who does your ideal client / customer look up to? (Role Models)

Are you having the most success with your ideal client / customer? Or are you trying to reposition for a new audience?

Who are your main competitors? Please list 3.

What do you do better than your competitors?

What do your competitors do better than you?

Please list any other thoughts / facts about your ideal client / customer.

What initial ideas do you have for your new brand?

What companies / brands have you seen that inspired you?

What colors do you envision for your new brand?

Do you have any examples logos you’ve seen that inspire you from other brands?

Are there any adjectives you’d like to associate with your new brand? (Modern, Old-School, etc.)

What emotions should be associated with your new brand?

Please list any other ideas / motivations you have for your new brand.

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Brand Strategy Questionnaire

Welcome!

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