Local SEO is a branch of search engine optimization that involves improving a website to boost traffic, increase leads, and grow brand awareness in local search results. For physical business owners that intend to provide services to target states, regions, cities, and towns, optimizing sites for local search is crucial. Due to this, the Premier Marketing (local SEO agency) staff have done a great job exploring some helpful local SEO tips that can help rank.
In this article, we have provided the keys to unlocking the secrets that can make you successful in your local SEO campaign. So, let’s get right into how you can get a better influx of customers!
Local SEO: Why does it matter? Numerous individuals prefer the use of search engines to locate local businesses. And this explains why local SEO matters. With this, you and your SEO team should do your Local SEO homework efficiently and effectively to rank on “map pack” results.
Generally, the bedrock of an SEO strategy is targetable keywords. This is why you will see a local SEO company taking local keyword research as essential. It is an easy route to understanding how the search system for local SEO services works. Besides, you will get to optimize for what potential customers are looking for via good local keyword research.
There are different steps you need to take regarding local keyword research.
Step #1: Find keywords that are related to the services you offer
You want to go beyond focusing only on the common name of what you do, researching other related terms. For instance, if what you do is plumbing, other service-based keywords you can add to your search list include boiler repair, drain unblocking, burst pipe repair, boiler installation, radiator installation, and boiler servicing.
Step #2: know the search volumes
You should know the popularity of your chosen keywords for productivity. Several keyword research tools provide national search volume. Some include Google Keyword Planner and Ahrefs’ Keywords Explorer.
Step #3: Check local intent
Targeting keywords for local intent will help you know if they can offer local SEO opportunities. You can easily see the status of the local intent by Googling a query and checking the results. There is no local intent if you can see the map pack and local “blue link” results. However, if you can see the results, the query has local intent, meaning that searchers intend to shop nearby.
Step #4: Add the service keywords to your pages
Here, if the keywords are for URLs, you may want to consider the specific services they map to. You should assign keywords that map to different services to separate pages and those that map to the same service to the same page.
A Google Business Profile is an important ranking factor that holds the details about your business. Through this free local listing, your business can stand out in the Google Maps and map pack. According to Google, there is a higher tendency that customers will visit your business and even buy from you if your Business Profile is complete.
What is the best way to optimize a Business’s Google Business Profile? You can do this by being specific when choosing your business category; setting your business hour; including your address; setting your service area; adding the products/services offered; uploading your photos; asking customers for reviews.
The importance of citations cannot be underestimated regarding local SEO. Through a NAP citation, the name of your business, phone number, and address will be mentioned online, which opens an opportunity for searchers to see your business. It often features on social media profiles and business directories. For local queries, directories rank on the search result most time. So, your presence in the directories will make potential customers find your business when they click on them.
What is the best way to build NAP citations? You can do this by being part of the top data aggregator such as Foursquare, Localeze, and Data Axle; submitting to prominent players such as Facebook, Yelp, Bing Places, Apple Maps, and Yellow Pages; submitting to well-known directories in your local industry and area; being consistent with your citations by using the same name, phone number, and address.
For map pack ranking, you may want to work on reviews. Over the past few years, their importance has been significantly perceived. This is because they play a significant role in local search. With lots of authentic ones, especially positive reviews, the boost on your visibility in local search can be guaranteed and your reputation enhanced.
What is the best way to get more reviews? You can do this by employing customers to leave reviews; concentrating on how to get customer reviews on your Google Business Profile; building trust by responding to customer reviews; collecting reviews from social media and customer directories.
According to Google, link building is one of the leading ranking factors. For local SEO, link building is required to boost the link profile. Some easy local link-building tactics include getting links from other top-ranking websites, even those on your competitors’ sites; claiming unlinked mentions; getting local citations; reclaiming lost links (rechanneling old versions of the pages to new ones).
Do you want to make the content of a page rank higher on organic search results? You need to focus on on-page SEO, which involves changing the page’s content to achieve such a purpose. As one of the leading factors for map pack ranking, the significant effects of on-page signals are felt on local SEO.
The tactics to make them work for your business include tailoring your pages for search intent; developing attractive meta tiles and description; adding NAP details on your site; optimizing your images; using well-descriptive and SEO-friendly URLs; adding information that searchers need; choosing relevant pages to internally link to and from.
Local SEO services can be recommended if you desire to push more traffic to your local business from organic search. Above all, you should ensure that when you or your dedicated SEO team create content, it must feature the essential local SEO factors that can boost your online presence.
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